Monday, 9 May 2011

Wine bottle branding

I think a wine bottle design might provide a good context for me to apply the typeface to. Wine can be a very popular product and people who drink it can be very interested and selective with which wine they purchase. Wines vary in flavor based on the type of grape, country they are grow in, year, alcoholic strength...etc Also they can be dry, sweet, fruity and blended with other natural ingredients and plants. It is these aspects that people take into account when choosing a wine.
Here are some examples of wine bottle design projects that I think are successful and communicate a scene of flavor the wine might have.

This is a luxury porcelain wine bottle and wooden gift box, a product of lavish and extravagance through various materials and processes. Illustrative typography is carried throughout the product, with an accompanying leaflet for wine collectors. This could be a nice way of applying my typeface to a range. A bottle design, packaging and leaflet explaining the typeface and type of wine it is.

This is a nice design for a wine bottle and packaging. It is interesting that the designer has twisted the shape of the reed to form the silhouette of a woman s face. Also, they have photographed the product with the shadow of a tree branch in the background, this provides a soft association to nature and perhaps the ingredients of the wine. Judging on the look of the packaging I would guess the wine would be a strong red with a soft floral taste/aroma.

After completing my bottle and packaging design it might be nice to experiment with shadows as well, when I come to photograph and documenting it.

Below are some more examples of modern wine bottle design and branding.