In the end I chose a blue/white colour scheme, to try and look clinical to go with the blurb on the back of the dvd "... experiments with genetic engineering lead to..."
I think the design would work well as a form of promotion and because it is a dvd people would probably be less likely to thorough it away.
The big flaw in the promotion idea would be the cost to make these dvds.
However they would only be distributed at cinemas to the directed target audience, cinema goers who are already watching films of a similar type, action/ adventure/ horror. So if everyone who receives this free DVD, then pays to see the film, then perches it on dvd release i'm sure this form of promotion would pay off.
The chosen vector design
Design on disc
