Concert film screening (poster campaign)

Brief Overview

“Burning”, is the band Mogwai’s concert film collaboration with Vincent Moon and Nathanael Le Scouarnac. Following it’s release on August 24th (packaged with accompanying album Special Moves), there will be full screenings of the film in multiple locations around the US and Canada. This is a contest to design what will be the official poster for these screenings.

"This film, Burning, is just one of a thousand Mogwai concert films to have ever been made. No, in fact, tens of thousands. How many people have seen the Scots rock band play live since they formed in Glasgow in 1995? That many, anyway. From sci-fi dystopia to kitchen-sink drama, everyone who experiences this band in concert will make a brand new movie in their head every time.

Mogwai create their own instrumental soundtrack to the imagination, and it’s up to us what we do with it. This isn’t a band who tell us what to think, this is a band who show us how much we can feel.

For directors Vincent Moon and Nathanaël Le Scouarnec (REM: Supernatural Superserious; Take-Away Shows), the three night residency they recorded at Brooklyn’s Music Hall of Williamsburg in early 2009 presented itself as a modern urban noir thriller, a black-and-white journey which starts on the same electrifying New York streets Bernard Hermann scored for Martin Scorsese. Manholes hiss steam, taxi headlights flare in the camera lens and strangers wait in street corner shadows."

- David Pollock

Brand Name

Mogwai

Target Audience

Target audience for this is indie-rock music fans - both male and female – (18-35 years).
Artwork should complement Mogwai’s aesthetic and album artwork for this film. This is most easily conveyed through their website (http://www.mogwai.co.uk/order/us/), Facebook (www.facebook.com/mogwai) and in a clip from the film featuring “I’m Jim Morrison, I’m Dead” (http://www.youtube.com/watch?v=5EfuLuN0VXs).

‘Burning’ is posed as an art house film with screenings at venues such as Brooklyn’s Music Hall of Williamsburg, San Francisco’s Roxie Theater, Portland’s Bagdad Theater, New York’s Metropolitan Museum of Art, LA’s Echoplex and Toronto’s The Underground – the Drake Hotel.

The piece will serve as the screenings’ memorabilia in years to come.
For more information about Mogwai and ‘Burning’ please visit:
http://www.mogwai.co.uk/order/us/

Requirements

The final artwork must be attractive and compel screening attendees to purchase it.
Incorporate the following text:
• Mogwai
• Burning
• Directed by Vincent Moon and Nathanael Le Scouarnac \
• **Leave blank place for date, city and venue, as that will need to be continually changed, however you may use this for a place holder, if you please: August 24 Brooklyn, NY/Music Hall of Williamsburg
SIZE: Finished Size, 12 5/8” X 21 3/8” (with 1/8 Bleed)
SUBMISSION
Submit digital files ONLY
Files must be high resolution PDF or .EPS files
Provide all fonts as necessary
Any images used must be available for use by Mogwai (Please don’t include unauthorized stock photography).