A ...................... investigation of ............... with a focus on ..........
An illustrative investigation of marketing with a focus on book front covers.
- How to market a book
- Illustrating children's literature
- Illustrating Adult literature
- Colour theory for book front covers
- Types of illustration, hand drawn, photographic, pattern, character etc
- How to communicate tone and genera in illustration
- Ways to illustrate Fact and Fiction
- How environment can inform the design (in bookshop, on street, supermarket)
- Mass print production for publishing
- Analysing other relevant designers work
A marketing investigation of cinema with a focus on Image
- Analysing past movie marketing campaigns
- Types of print based advertising for cinema (billboards, posters, magazine adverts, cardboard cut outs)
- Types of advertising for digital based distribution (Viral campaigns, apps, motion graphics)
- How to develop imagery for persuasive purposes.
- Image used for different target audiences.
- How to illustrate for different genres of film.
- Combining image with layout and typography. Scale frame and format
- How environment can effect design i.e. on street, cinema foyer
- Colour theory for film advertising
- Investigation into print production on a mass scale
A poster investigation of theater with a focus on Image
- Reviewing current theater poster campaigns
- Communicating type of genre through image (comedy, drama, panto)
- Poster design aimed at different target audiences
- Scale frame and format
- Types of suitable image (photographic, hand drawn, vector etc)
- History of theater promotion
- How can we take a modern approach to poster design and attract new audiences.
- Colour theory in theater
- How to incorporate the experience of the theater into a poster
- The future for theater marketing campaigns
An illustrative investigation of marketing with a focus on product packaging
- Ways to market products
- Types of image on product packaging (photography, vector, hand drawn)
- colour theory for different products
- Image for different scaled products
- How make products visually desirable to different target markets.
- Analysing the effectiveness of current products based on their marketing strategies.
- combining image, typography, frame and format for effective product design.
- mass printing processes .
