Puffin Prize Boards

Open publication - Free publishing - More fmp

This was the longest of all my briefs chosen and perhaps the one that was exploited the most. However I still don't think the design is completely finished and could have been developed more with a more polished set of illustrations working more coherently as a set and applied to a larger range of titles. The layout and choice of font should have been more considered.
However I do feel I have achieved what I set out to do. Focus on image and develop and illustrative style to reflect a narrative and writing style for a child audience, in this case Roald Dahl.

Promotional imagery

Promotional window display for Roald Dhal set I think it works well with the red and green display.
This is just a mock up, but demonstrates the images as large stickers in the window.

Book displayed on Waterstones website. Normally on book websites the viewer can only see a front vector design of the books. Here I have included a photograph to try and give a better sense of the product for sale.

Printed cover set

Printed posters

A2 posters photographed alongside books to show size and scale.

Box net design 2

As this whole brief started off with the cover jacket design for James and the Giant peach I have chosen this design to come through onto the box set packaging. Using the same colours, fonts and simular layout.

Box net design 1

Front

Back

Side to slot in the books

Printed jacket cover photo shoot (James G P)

I am happy with this design, colours came out similar to on screen, digital design and fits the book.

Printed jacket cover photo shoot (Witches)

This design didn't print to well, it has been printed too dark and you can no longer see the different tones of brown highlights in the hair and there for perhaps less recognizable as a wig.
This could be down to my choices of colour tone or perhaps printed in RGB in stead of CMYK.

Printed jacket cover photo shoot

Book Marks and Badges

A very simple set of book marks, again consistent in imagery and type. However I have changed the layout to fit into the new format size of a bookmark. I have also considered that once closed you may only be able to see the top or perhaps bottom of the bookmark, so I focused the design on these two areas.

I have also applied some of the designs on to badges, for a bit more promotion.

A2 Posters

The First set of poster designs adversities the Roald Dahl books as a set, including all the titles in the range.


These next set of posters have been designed to resemble the design of the individual book jackets. This is so the books are more recognizable for the customer after seeing the advert.
Again I have tried to use image as the eye catching factor and communicator of each story.



or..

Box net designs

The set of three jacket designs

It is getting close to the deadline now so I have decided to leave the designs as they are.
I do think they work visually as a set though, through the same font choices and illustrative style and similar layouts. However not with the James and the Giant Peach design, this is only because I think it was important to try and make the peach look Giant and this resulted in a different layout to the other designs. With more time I would focus more on the spines with consistency, perhaps add an image to the Fantastic Mr Fox Spine (chicken feather, so something from the story) and place in a similar position to the witches spine design. Or remove all imagery from the spines as the title and author are probably only needed.

Witches book layout and colour