Promotional imagery

Promotional window display for Roald Dhal set I think it works well with the red and green display.
This is just a mock up, but demonstrates the images as large stickers in the window.

Book displayed on Waterstones website. Normally on book websites the viewer can only see a front vector design of the books. Here I have included a photograph to try and give a better sense of the product for sale.

Advert in magazine aimed at a female audience

I have put the advert into context and placed it in a magazine appropriate to target the audience.

Final advertisement

I thought the twig design made from the last photoshot has turned out to be quite a nice product that would appeal to the target audience.
So I have developed a couple of posters to advertise the new branding.
I also though it could be an opportunity to use the original typeface as well.

Product and paper photo shoot

When I placed the paper design behind the wine bottle It coursed an interesting obscured effect of twigs and branches in the background. I thought it looked quite good even though the branding is a bit lost amongst it. Perhaps this wouldn't have happened If I had chosen a different colour or a grey in the background instead of the black.

I have then cropped out the edges of the paper leaving the bottle so it looks as though the branches are printed on to the back.






Second photo shoot of wine product and paper packaging.
This time round I have tried to capture the colour of the white wine.
The packaging didn't work out as well as I had hoped. The branding is not the same size and the paper is too think for the purpose.

Printed cover set

Printed posters

A2 posters photographed alongside books to show size and scale.

Box net design 2

As this whole brief started off with the cover jacket design for James and the Giant peach I have chosen this design to come through onto the box set packaging. Using the same colours, fonts and simular layout.

Box net design 1

Front

Back

Side to slot in the books

Printed jacket cover photo shoot (James G P)

I am happy with this design, colours came out similar to on screen, digital design and fits the book.

Printed jacket cover photo shoot (Witches)

This design didn't print to well, it has been printed too dark and you can no longer see the different tones of brown highlights in the hair and there for perhaps less recognizable as a wig.
This could be down to my choices of colour tone or perhaps printed in RGB in stead of CMYK.

Printed jacket cover photo shoot

Printed postcards

love in the time of Cholera
A6



One Hundred years of Solitude
A6

Books in Waterstones

Ok not actually in Waterstones. This is just to demonstrate how they might look in the shop window.
They don't stand out well because the other books in the window are all competing for attention with bright eye catching colours and bold fonts. My designs just get lost and overlooked amongst the rest. However the brief wasn't purely about being attention grabbing in a shop. So to help distinguish them I have desaturated the background of the top photograph.

Book Marks

One hundred years of solitude


Love in the time of Cholera

In Evil hour

Book Marks and Badges

A very simple set of book marks, again consistent in imagery and type. However I have changed the layout to fit into the new format size of a bookmark. I have also considered that once closed you may only be able to see the top or perhaps bottom of the bookmark, so I focused the design on these two areas.

I have also applied some of the designs on to badges, for a bit more promotion.