Tuesday 10 May 2011

Another interpritation of the brief

Wow I had to put this cover idea on my blog. It is clear the designer has read and clearly understood the key element of this novel and has come up with this intriguing design and use of code that only becomes clear once the reader has read the book.
Very nice concept!

The story follows the rise and fall of a Latin American family that parallels the continent’s recent history. Garcia Marquez’ writing style alienates as much as it drags you in. I struggled with the book, hating and loving it at the same time but incapable of letting go.

I wanted to reflect that in the design. Icy colours and clinical type at first sight with mirror and circular elements (key to the story) eventually revealing a play with the main narrative: codes. People speaking in codes, codes that reveal themselves, premonitions and manuscripts that seem impossible to decipher. The front cover gives (hopefully obvious) hints to decipher the message at the back that encapsulates the whole 580 pages without giving anything away as you only fully understand what it means on the very last page. Can you crack the code?